Project Overview
The goal was to build a user-friendly website for people looking to hire professional bagpipers for various events such as weddings, funerals and corporate events across Ireland and the UK. We established a cohesive brand identity and developed a user-friendly website that effectively showcases their services.
About project
Website audience
People looking to find out information about bagpipers and how to book them for an event.
Problems at a splash
- No website
- No booking system
- Users couldn’t find information about the company
Their old website was difficult for users to navigate resulting in low user interaction. According to a short user survey we did, users found it difficult to get in contact and book bagpipers in their area. One user quoting ‘there was no action to be made’. The website had a low google ranking so only those who knew the url were able to locate the site.
The new website established a stronger online presence and fixed these issues by providing a central, professional platform where potential clients can quickly understand what’s offered, view service details, and make inquiries with ease. The refreshed branding created a memorable and trustworthy image, while the clear layout, mobile-friendly design, and booking features made it easier for users to engage. This not only improved discoverability through search engines but also gave the business a credible, polished look that builds client confidence and increases bookings.
Key features
- Contact us form: for users to get in touch
- Blog: to allow customers to keep up to date with bagpipers news
- Responsive design: So users can book and look on the go on their phones
- Social media integration
- Video gallery: so users can watch videos of different events
Website Design Brief
We created a full visual identity, including a color palette, and typography system that reflects the cultural heritage of the service. We then designed and built a custom website that clearly presents service information, showcases the experience, and makes it simple for users to get in touch or request a booking.